Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun Matt Hill

ISBN: 9780964363304

Published: September 15th 1996

Paperback

120 pages


Description

Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun  by  Matt Hill

Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun by Matt Hill
September 15th 1996 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 120 pages | ISBN: 9780964363304 | 6.35 Mb

This fun-to-read, Tongue-In-Cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more):*Besides Free Food, Why Go to Pre-Show Meetings?*SMART Objectives, DUMB IdeasMoreThis fun-to-read, Tongue-In-Cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more):*Besides Free Food, Why Go to Pre-Show Meetings?*SMART Objectives, DUMB Ideas*Personal Stretch Time: Being Pleasant*Non-Violent Ways of Getting Attention*Offending International Visitors*Qualified or Time-Waster?

- Youre the Judge and Jury*Disposing of Human Debris*Your Demos Probably Suck*Get Good at Visitor Manipulation*Establish Your Own Escort Service*A New Concept: Be Productive*How to be a Trade Show IdiotThis book should be required reading for: Salespeople, Marketing People, Sales & Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.



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